中文摘要：

文章通过将运输成本内生化,构建一个简化的博弈模型,剖析了在双渠道供应链中博弈主体如何采取最优策略,在寻求供应链协调的时候,也使得库存与运输之间达到联合优化。研究结果表明：在收益共享契约库存运输联合优化模型中,双渠道供应链的总体利润和最佳库存成本较Nash博弈和Stackelberg博弈都得到增加和优化,同时也给出了三种传统零售商和网络直销商之间的收益增减情形,推出了收益共享契约参数取值在一定范围内时,双渠道供应链整体、传统零售商和网络直销商的利润、库存与运输都得到了增加和优化;契约参数在允许范围内变动时,传统零售商和网络直销商的利润分配也随之变动。

英文摘要：

This paper within the transportation costs to build a simplified game model, analyzes the main game in the double-channel supply chain, how to take the best strategy, supply chain coordination of the time, so to reach between inventory and transportation integrated optimization. The results show that： in the revenue-sharing contract inventory and transportation integrated optimization model, the overall profit dual channel supply chain and inventory costs than the best game Nash and Stackelberg game have been increased and optimized, also given three traditional retailers and income increasing or decreasing between network distributors, launched a revenue sharing contract parameter values within a certain range, dual-channel supply chain as a whole, the traditional network of distributors and retailers, profits, inventory and transportation have been increased and optimization; contract parameters within the allowable fluctuation range, profit distribution network of traditional retailers and distributors also will change.