许多研究分析了游客对旅游目的地的感知水平及影响因素,但对文本在游客地方感建构中的作用研究相对较少。成功的旅游目的地营销往往借助了文艺作品、历史文献等文本,但文本在游客旅游动机产生、旅游过程和旅游后的情感积累中如何起作用,这方面尚缺乏具体的研究。该文以44篇有关曲阜的游记作为分析对象,从中找出文本在旅游三阶段中对游客地方感建构的作用。结论如下:1)旅游之前,文本是游客建立初步地方感的基础,而且著名文本能够激发游客的旅游动机;2)在旅游过程中,文本能够对游客初步地方感进行强化与修正;3)旅游后的游记类文本,能够提升游客对旅游地的情感和认同,优秀的游记类文本又可成为他人建构地方感的基础材料。因此,旅游目的地管理者应在网站上推介旅游目的地文本、增设游客观感展示区,并要加强景区解说文本的编写。
Place is a concept with subjective and objective attribute. Tourist activities in a place are the process of interaction be tween subject and object. Many researches analyze sense of place of tourism destinations and influence factors, but the studies are fewer on roles of texts in the tourist's sense of place construction. Successful marketing of tourist destinations often use literary and artistic works,historical documents and other texts. However,the research is ignored on how the texts play a role in generating tourism motivation, the process of tourism, emotion accumulation after traveling. This article analyzes the role of texts in the construction of tourist sense of place taking 44 Qufu travel writings as research object. We draw three conclusions: 1) Before traveling, texts are the construction foundation of tourists initial sense of place and famous texts can stimulate tourism motivation. 2) In the process of tourism, texts can consolidate and amend tourist initial sense of place. 3) After traveling, travel writings can promote tourists' affection and identity to tourist destinations. Excellent travel writings can become basic materials of other tourists' sense of place construction. Therefore, supervisors should introduce texts of tourist destinations on the internet in order to marketing tourist destinations, reinforce the compilation of interpretation texts of scenic spots, put up exhibition district of tourist experience.