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中文摘要：
人文旅游景区体验型旅游产品的设计和开发始终是一个难题。从分析人文旅游景区发展的环境入手,结合运城关帝庙景区的旅游产品现状,借鉴宋城和清明上河园两景区的成功经验,提出人文景区旅游产品设计必须深挖文化、利用现代先进技术跟文化演艺的结合,走主题化、参与性、体验型相结合的路径,才能设计出消费者喜爱的旅游产品。从而促进人文旅游景区的更好发展。
英文摘要：
To Design the experiential tourism products of Cultural tourism scenic spot has been difficulties.Analysis of the environment which cultural tourism attractions＇ development,combining with the present situation of tourism products in Yuncheng Guan Yu Temple scenic area,learn from the successful experience of Songcheng and on the Qingming River Park Scenic,Proposed that the cultural tourism product design must dig the cultural of Guan Gong,Take the modern advanced technology combined with Cultural Arts,Combining the theme,participation,experience,would can design a product that be loved by consumers.Thus will be contributing to a better development of cultural tourism scenic spots.
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