中文摘要：

从2002年联合国世界乡土文化组织确定的全球“回归自然，返璞归真”旅游圣地中提取贵州的黔东南——镇远进行分析，从意象空间理论与方法的角度，分析镇远古城的旅游周边环境，赏识用意象空间的概念，获取基本数据进行旅游规划基础与应用研究方向的开拓，用照片辨认与公众意象草图分析的结果，完善旅游规划，重视旅游无形因素的规划，做到以人为本，公众的参与，找出合理规划旅游地的依据

英文摘要：

Zhengyang City, in the southeast of Guizhou, is one of the tourist holylands of ＂going back to nature, and regressing to truth＂, selected by theWorld Countryside Cultural Organization of the United States in 2002. This article, through image spatiality theory and method, analyzes Zhengyang City. It analyzes the circumferential environment of this ancient city, and appreciates using the concept of image spatiality to obtain fundamental data for the base of tourism planning and obtain the research direction of development. By using photo identification and the result of image sketch map, this article perfects tourism planning, and attaches importance to the planning of tourism immaterial factor, so as to achieve the priority to people, get the participation of the mass, and find out the base for reasonable planning of tourism industry.