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中文摘要：
在纵向差异模型的基础上，从社会环保意识，新产品和再造品的零售价格角度构建了新产品和再造品的需求函数。对分散决策时零售商销售渠道下的不同回收模式之闭环供应链进行了博弈分析，得到了闭环供应链成员的最优定价策略和最终利润，以及它们和社会环保意识之间的关系。最后运用数值运算进一步验证了前面的结果。
英文摘要：
The demand functions of new products and remanufactured products were formulated with social environmental consciousness, new product price and remanufactured product price based on vertical differentiation model. Different closed-loop supply chain models under retailer distribution channel were analyzed based on game theory. The optimal pricing decisions and the optimal profit were obtained. They were further compared and analyzed by the social environmental consciousness. Finally, numerical analysis was introduced to validate the results before.
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