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中文摘要：
目前供应链中越来越多的制造商已采用直销与传统分销相结合的双源渠道零售模式。本文从经济学角度分析供应链双源渠道的特点，并构建制造商和零售商组成的供应链模型，比较传统分销营销模式与分销和直销混合的双源渠道营销模式下的各变量的均衡结果，并对市场中的需求策略、价格策略以及其他竞争策略作出科学分析。
英文摘要：
Nowadays more and more manufacturers distribute products through the dual-channel which is consisting of a traditional retail channel and a direct channel. The authors analyze the characteristics of supply chain with dual-channel and present the models, consisting of a manufacture and a retailer. In order to scientifically analyze the demand strategies, price strategies and other competitions strategies, the authors also make a comparative analysis on the equilibrium results of the games in the two kinds of distribution channel.
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