企业道德滑坡是指企业反复不断地从事失德行为所导致的道德水平急剧下滑。与企业单次失德行为不同,企业道德滑坡行为是企业在一个时间序列中产生的重复失德行为,它具有更多自身的独特性。企业道德滑坡行为中的前后事件之间往往有着很强的动态关联性,而且企业道德滑坡不仅仅是企业个体的行为,这其中往往伴随着群体属性和从众效应的重要影响。
The slippery slope is the repeated conducts of corporate immoral behaviors, which leads to the dramatic drop of corporate moral level. Different from single corporate immoral behavior, slippery slope occurs when companies conduct repeated immoral behaviors in a time series, which have some specific characters. Using event history analysis, this paper empirically tests the hypotheses. There are strong dynamic interactions between those sequent events in corporate slippery slope. Furthermore, corporate slippery slope could not be only treated as conducts of a single firm but it is also greatly affected by group attributes and conformity effects.