尽管联盟伙伴选择在联盟管理中的重要作用得到了共识,但作为一种风险控制方式,在核心知识保护的作用方面却很少受到重视。本文研究了学习型资源和非学习型资源获取两种不同的联盟动机下,企业知识保护能力对联盟伙伴关系选择的影响,并提出了相关假设。研究结果表明:在学习型资源获取动机下,当企业知识保护能力较强时,会倾向于按"朋友〉熟人〉陌生人"的顺序选择联盟合作伙伴;当企业知识保护能力较弱时,会倾向于按"朋友〉陌生人〉熟人"的顺序选择联盟合作伙伴。在非学习型资源获取动机下,企业无论知识保护能力强弱,都倾向于按"朋友〉熟人〉陌生人"的顺序进行联盟合作伙伴的选择。
Though there is a consensus that alliance partner selection plays an important role in alliance management,little attention has been paid to its effect on the core knowledge protection as a risk control method. This paper studies the effects of enterprise knowledge protection capacity on alliance partner selection under different conditions of academic resource acquisition and non- academic resource acquisition,and proposes nine hypotheses. The research results show that under the condition of academic resource acquisition,firms tend to select partners in the order of"friends 〉acquaintances 〉strangers"when they have strong knowledge protection capacity while firms tend to select partners in the order of "friends 〉strangers 〉acquaintances"when they have weak knowledge protection capacity; under the condition of non- academic resource acquisition,firms tend to select partners in the order of "friends acquaintances strangers"whether they have strong knowledge protection capacity or not.