书法是中国传统文化的象征,集文学、历史和绘画为一体.书法景观是风景区常见的旅游吸引物.以武夷山景区为例,基于游客书法偏好、书法欣赏水平、书法景观游览功能、书法景观感知、游客审美体验、游客景区地方感与满意度7个变量,构建地方感结构模型,采用SPSS和AMOS软件,探讨书法景现在游客地方感知中的作用.研究结果表明:(1)游客书法偏好及欣赏水平、书法景观游览功能和书法景观感知存在正相关;(2)游客书法偏好、书法欣赏水平及其对书法景观感知对审美体验具有显著影响性,但书法景观游览功能与审美体验不相关;(3)审美体验增强游客景区地方感,书法景现有利于景区地方感的形成;这种地方感对游客满意度具有正向性.
As a traditional Chinese cultural practice and a tourism attraction, the art form of calligraphy integrates literature, history, and painting. The Chinese calligraphic landscape is an essential part of the traditional Chinese culture. We recognize the Chinese calligraphic landscape as the use of geographical space with certain visual characteristics and a special sense of place in relation to other collections of calligraphic or analogous calligraphic works with a certain scale or visual performance. Much research has been performed on Chinese calligraphic landscapes; most of these studies have covered a range of topics, such as perception, leisure restriction, and authenticity. However, few studies have paid attention to the tourist experience. To explore the role of calligraphic landscapes on tourists' sense of place in famous mountainous scenic spots, this paper analyzes 20 indexes and seven latent dependent variables, and proposes seven hypotheses. The seven latent dependent variables include: tourists' calligraphic preferences, tourists' ability to appreciate calligraphy, calligraphy sight-seeing opportunities, tourists' perceptions of calligraphic landscapes, tourists' aesthetic experience, tourists' sense of place, and tourists' satisfaction. These seven hypotheses are as follow: 1) there are significant positive correlations among tourists' calligraphic preferences, tourists' ability to appreciate calligraphy, calligraphy sight-seeing opportunities, and tourists' perceptions of calligraphic landscapes; 2) tourists' calligraphic preferences have a positive effect on their aesthetic experience; 3) tourists' ability to appreciate calligraphy has a positive effect on their aesthetic experience; 4) calligraphy sight-seeing opportunities have a positive effect on tourists' aesthetic experience; 5) tourists' perceptions of calligraphic landscapes have a positive effect on their aesthetic experience; 6) tourists' aesthetic experiences have a positive effect on their