中文摘要：

当前,企业热衷于贴上低碳化运营的标签,并将其视为新的管理时尚。然而在实践层面却无法把握其本质内容,文章着重从经济学、社会学和市场学的相关理论阐明了企业低碳化运营的本质,并进一步说明企业低碳化运营的适度性,提出低碳化运营的边界,从而为企业的低碳化实践提供可供参照的理论依据,避免了低碳化仅仅成为管理时尚而无法得到有效执行的窘境。

英文摘要：

Nowadays,most enterprises are wild about labeling low carbon operation and regard it as the new management fashion,but the nature of low carbon operation of enterprises is not clarified yet by the academics and practitioners.This paper explains the nature of low carbon operation of enterprises based on theories of economics,sociology and marketing,and then exemplifies the appropriateness of low carbon operation of enterprises and develops the boundary of low carbon operation of enterprises.Finally,a reliable theoretical foundation for the practice of low carbon operation of enterprises is provided.