中文摘要：

探讨了公众的行业污名意识形成的影响因素及其路径。结构方程模型的检验结果表明，行业污名的重要性和愉快性的评价对公众的负面情感的形成有显著影响，负面情感对污名行业的风险感知及行业污名意识的形成都有显著影响；另外，负面情感对行业污名意识的形成也有显著的直接影响。

英文摘要：

The factors and their paths to influence the public stigma consciousness formation of the industry are explored. By the structural equation model, this paper found that the importance and pleasantness had a significant effect on the formation of the public＇s negative emotion, At the same time, negative emotion have a significant impact on the risk perception of the stigma industry and industry stigma consciousness; In addition, negative emotion affect significantly on the industry stigma consciousness.