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The effect of corporate social responsibility on brand loyalty: the mediating role of brand image
  • ISSN号：1478-3363
  • 期刊名称：Total Quality Management and Business Excellence
  • 时间：2014.2.10
  • 页码：249-263
  • 相关项目：制造商服务化的战略转型机制研究：基于价值链重构视角
作者： Yuanqiong He|Kin Keung Lai|
同期刊论文项目
制造商服务化的战略转型机制研究基于价值链重构视角
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