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Brand Origin Recognition Accuracy on High-Involved Products: Cellphone Brands in China as a Case
  • ISSN号:1673-5447
  • 期刊名称:China Communications
  • 时间:2012.9
  • 页码:107-122
  • 分类:TN929.53[电子电信—通信与信息系统;电子电信—信息与通信工程] TU984[建筑科学—城市规划与设计]
  • 作者机构:[1]School of Business, East China University of Science and Technology, Shanghai 200237, P. R. China, [2]School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, P. R. China, [3]Shanghai International Studies University, Shanghai 200083, P. R. China
  • 相关基金:This paper was supported by the National Basic Research Pro-gram of China under Crant No. 2012CB315805; the National Natural Science Foundation of China under Crants No. 71172135, No. 71201011; the Ministry of FAucatinn of the People's Republic of China under Crant No. 09YJC630074; the Fundamental Research Funds for the Central Universities under Crant No. 2011 RC044.
  • 相关项目:面向个人用户的云服务采纳及其隐私信息保障研究
中文摘要:

Zhu Ling, received her Ph.D. degree in Business Management at Fudan University in China in 2011. She is now Lecturer of Marketing at School of Business, East China University of Science and Technology. Her research interests include con-sumer behaviors, Chinese market segmntation and brand ori-gin. Email: zhuling_pearl@ 163.com Pan Yu, received his Ph.D. degree in management science at the Institute of Business Adirmistra-tion (IGR-IAE) of University of Rennes 1 in France in 2009. He is now Professor of Marketing at Beijing University of Posts and Teleconmmuni-cations, China and holds the position of Deputy Dean at the Business School of the university. He is an expert in marketing, consumer behaviors, Service Marketing, especially in the tele-communications sector. He is guest professor at Shanghai Jiao-tong University, China and ESC-Rennes, France. Email: xiao-panyu@gmail.com Gao Li, received her M.S. degree in business ad-ministration at Shanghai Jiaotong University in 2008 and is now doing her Ph.D. project at Uni-versity of Rennes 1, France. She has been work- ing in the teleconmmunications industry in Chinafor over ten years which has given her an indepth insight to the Chinese telecom market. Her research interests include con-surfer behavior, cultural values and marketing, channel enable-ment, and so on. Email: li.gao@hotmail.com

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期刊信息
  • 《中国通信:英文版》
  • 中国科技核心期刊
  • 主管单位:中国科学技术协会
  • 主办单位:中国通信学会
  • 主编:刘复利
  • 地址:北京市东城区广渠门内大街80号6层608
  • 邮编:100062
  • 邮箱:editor@ezcom.cn
  • 电话:010-64553845
  • 国际标准刊号:ISSN:1673-5447
  • 国内统一刊号:ISSN:11-5439/TN
  • 邮发代号:2-539
  • 获奖情况:
  • 国内外数据库收录:
  • 被引量:187