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中文摘要：
采用文献资料法、专家访谈法、问卷调查法,对江西省攀岩运动的现状与发展策略进行研究,结果表明：江西省青少年攀岩推广缓慢;与旅游结合的发展试点较少,开发规模也较小,未能形成项目品牌;进入商场体验推广困难;在户外拓展训练项目中推广前景较大。建议加强市场竞争管理,学习国内成功市场化运作经验,打造江西攀岩运动特色品牌,加强社会性合作。
英文摘要：
By using the methods of document, expert interview and questionnaire, this article analyses the status quo and countermeasures of rock climbing in Jiangxi province, the result shows that： teenagers rock climbing in Jiangxi province was popularizing slowly, the number of experiment combined with the development of tourism is less, the development scale is less, failed to form a project brand, it is difficult to enter the market; the prospects in outward-bound extension is board. It suggests to strengthen the management of market competition, learns successful operation experience of domestic market, builds characteristics brand of Jiangxi rock climbing, strengthens social cooperation.
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