中文摘要：

游客网络关注度与客流量之间存在很强的正相关关系。本文利用游客网络关注度数据,从时间和空间两个角度分析＂爸爸去哪儿＂对拍摄地旅游发展的影响,并构建客源市场的响应模型,分析＂爸爸去哪儿＂对各客源市场的影响差异及原因。研究发现：（1）＂爸爸去哪儿＂对拍摄地的宣传影响期为3个月,节目播出期间灵水村、沙坡头、鸡鸣岛游客网络关注度呈双峰形变化,普者黑和雪乡呈单峰形变化;双峰形说明该期节目对拍摄地的宣传影响在扩大,效应有叠加;单峰形说明该期节目对拍摄地的宣传影响在缩小;受播出时间的限制,游客网络关注度峰值出现在节目播出的第二天。（2）＂爸爸去哪儿＂对各拍摄地旅游发展具有促进作用,且对非景区旅游发展的影响远大于知名景区,受＂爸爸去哪儿＂的影响,非景区逐渐向景区转变,形成稳定且较高的游客网络关注度。（3）＂爸爸去哪儿＂对各客源市场的影响存在差异,距离拍摄地较近、人口较多、经济发展水平较高、网络普及率较高、受教育水平较高的省区受到的影响较大,游客网络关注度（或游客）增加较多,反之受到的影响较小。

英文摘要：

There is a strong positive correlative relationship between tourists network attentions and tourists flow. Based on the data of tourists＇ network attention,the influence of Daddy,Where＇re We Going？ to its locations＇ tourism is analyzed,and the response model of tourist market is builded to analyze the difference of the influence of Daddy,Where＇re We Going？ to tourist markets. The results show that：（ 1） Promotion effect of Daddy,Where ＇re We Going？ to locations lasts for 3 months,Lingshui village＇s,Shapotou＇s and Jiming Island＇s tourist network attention changes like bimodal distribution when Daddy,Where＇re We Going？ is broadcasting,however,Puzhehei＇s and Xuexiang＇s,like unimodal distribution; bimodal distribution shows that the promotion effects enlarge,the effects add up gradually; unimodal distribution means the promotion effects reduce; because of the time limit,the peak of tourists＇ network attention appears on the second day of the broadcast.（ 2） The influence of Daddy,Where＇re We Going？ to little-known locations is larger than well-known locations. After the release of Daddy,Where＇re We Going？ the little-known locations gradually change into scenic spots with stable and high tourists network attentions.（ 3） the influence of Daddy,Where＇re We Going？ to the tourist markets are different,some provinces,which have closer distance from locations,larger population,higher economic development level,higher internet penetration and higher education level,are much more influenced and their tourists network intentions（ or tourists） increase more,conversely,the influence are little.