中文摘要：

在由一个供应商和一个销售商构成的两级分布式供应链结构中，考虑广告投入影响需求时渠道回扣契约与供应链协调。对比分析供应商基于订货量回扣和基于销售量回扣两种契约类型，分别考察每种契约的供应链成员决策和渠道协调，讨论需求的期望和方差随广告不同增速对契约的影响。

英文摘要：

In a supply chain with one supplier and One retailer, discuss the coordination between channel rebate contract and supply chain when advertising investment influences demands. Compare and analyse ordering-target rebate contract and a selling--target rebate. Respectively investigate the chain members＇ decisions and the channel coordination of each contract, and discuss the demand expectation and variance＇ s effects on contracts with the increase of advertisement.