具有双边市场特征的平台企业行为具有独特的经济特征,这些经济特征与传统单边市场中的企业行为有着根本的区别。传统的基于单边市场特征的产业规制理论,无法解释平台企业的经济行为,也就无法解决具有双边市场特征的平台产业中的垄断与竞争问题。对平台企业进行有效的政府规制亟须建立一套新的、基于双边市场特征的产业规制理论。
Bilateral market platform firms are fundamentally different from the traditional single lateral market firms. Therefore the regulation theory, based on the single market, can not explain the behaviors of platform firms, nor the monopoly and competition problems among the bilateral market platform firms. This paper argues that a new regulation theory, based on bilateral market, is needed for effective government regulation.