中文摘要：

随着人均GDP的快速提高,我国旅游业已经步入＂后观光时代＂。在此背景下三峡库区旅游景区的转型升级成为当务之急。本文通过对相关研究的梳理,以忠县良玉故里旅游景区开发为例,尝试性提出三峡旅游景区转型发展的路径。研究表明：1在自然景观特异性减弱的背景下,特有的三峡文化旅游资源开发必将成为接续型旅游产品,文化资源深度挖掘应成为各景区的迫切任务;2锁定特定市场,细分需求层次,设计相对应的旅游产品是转型的必由之路。

英文摘要：

With the sharp increase of real GDP per capita, the tourism in China develops into a post-sightseeing era. Under this back- ground, the tourist attractions in Three Gorges Reservoir Region face with urgent transformation and upgrading. According to the related research, taking the hometown of Liangyu in Zhong County as an example, this paper seeks to provide some workable sug- gestions to the transformation and upgrading of the Three Gorges Reservoir Region. As the natural scenery in this area loses its at- tractions, the particular culture recourses could be exploited as a follow-up tourism product. For the tourist attractions in this area, it becomes more important to further develop their local culture resources. According to the specific requirements of different layers of tourists, designing proper tourism products is the only way for the transformation.