中文摘要：

引入市场机制是发达国家建设世界一流大学的重要战略选择。以高等教育市场化理论为基础，基于教育、研究和资金的“三维市场”分析，发现教育市场的无序竞争导致院校“学术漂移”。研究市场的不均衡淡化大学责任与大学精神，资金市场的完全竞争有损大学学术氛围。我国建设世界一流大学的三维路径：以分化发展遏制“学术漂移”，为一流大学建设创造良好的外部治理环境：平衡市场逻辑与学术逻辑，重建一流大学精神与引领社会责任；促进行政力量与市场力量交互作用，确保一流大学建设资金渠道的多元化。

英文摘要：

Introducing the market mechanism is an important strategic choice for building the world-class university in the developed countries. Based on the theory of higher education marketization, a ＂3D market＂ analysis framework concluding education, research and capital is constructed, which can be used to analyze the influence factors and the choice of the route to build the world-class university in China. The study shows that disorder competition of the education market can cause ＂academic drift＂ of the university, disequilibrium of the research market can dilute responsibility and spirit of the university, and perfect competition of the capital market can damage academic atmosphere in the university. There is a three-dimensional route to build the world-class university in China： to contain ＂academic drift＂ through diverging development in order to create a good external governance environment for building world-class university, to balance market logic and academic logic for reconstruction of world-class university＇s spirit and social responsibility, to promote the administration power and market forces to interact and ensure the diversity of capital channel for building world-class university.