中文摘要：

以微博为代表的社交媒体的兴起开启了新的商业化途径和模式,为优化大学生创业环境提供了重要的基础条件。本文在对杭州、义乌和温州等地区大学生社交媒体创业企业进行问卷调研、获取一手数据的基础之上,对社交媒体助推大学生创业的现状和问题进行深入分析,并从高校、社会和政府等三个方面对微博等社交媒体助推大学生创业提出相应对策。

英文摘要：

The popularization of higher education leads to issues of college students＂ employment, which is a world-wide problem. Study on this issue is of self-evident value especially in the current situation when world economic is at downturn and China＇s economy is driven by innovation. Based on the mi- cro-blog and other social media~s function on boosting college students＇ entrepreneurship and the analysis of investigation data from enterprises in Hangzhou, Yiwu and Wenzhou, the paper puts for- ward corresponding measures on the boosting function of social media on students ＇ entrepreneurship from the perspective of University, society and government.