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中文摘要：
在经济全球化带来机遇与挑战并存的市场环境中，市场有限的寿命以及市场成熟化与替代化发展对企业的生存和发展提出了创新要求。在对市场创新相关文献进行评述的基础上，结合市场发展的一般规律以及市场创新的本质，界定了市场创新的概念，分析了市场创新的要素及其相互关系，阐述了市场创新与产品创新和技术创新的关系。进一步地，围绕市场创新概念框架，对企业进行市场创新的基本过程进行了分析，包括市场创新的思路来源、发展过程、价值实现，以及市场创新阻力的克服和风险规避。
英文摘要：
In the market environment that the economic globalization brings opportunities and challenges, it requires innova- tion for the survival and development of the enterprise by considering that the limited life span and the market is matured and replacement to development. On the basis of the review of relevant literature, combined with the general laws of the market development and the innate character of market innovation, we defined the concept of market innovation, and ana- lyze the elements of market innovation, as well as the their mutual relationship, and we also state the mutual relationship between market innovation and product innovation and technological innovation. Further more, based on the conceptual framework of market innovation, the market innovation process is analyzed, including the source of the market innovation ideas, the development process, the value realization, the resistance to overcome and the risk to avoid in the process. Fi- nally, the text summarized and the theoretical contributions and practical value.
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