中文摘要：

本文以乐游户外运动俱乐部刚站为案例。探讨中小型“自我依托”户外运动俱乐部网站信息流对人流生成的导引作用问题，认为这种作用经过网站访问者的信息获取、知识转化、认知与决定的过程而发生，经过网站交流媒介的信息、集聚、交流和组织四种平台而完成。本文也初步确定与信息流对人流生成的导引作用相关的决策影响要素，认为计划、资金、会员以及赞助商和媒体4种要素对俱乐部网站的良好运行能起到决定性作用。通过将网站使用者作为出发点来研究虚拟一现实组织特征。也能发现许多信息社会人文地理学发展的问题。

英文摘要：

Taking Leyou outdoor sports club website as a case, this paper explores the members＇ communication model of the ＂self-relying＂ small-medium outdoor sports websites and the guiding function of information flow to people flow. It considers that this guiding function was produced by three processes： information-obtaining, knowledge-conversing, cognizing and decision making. It was completed via four platforms of website communication media： information, gathering, communication and organization. As far as the people are concerned, information flow in network space cannot displace human communication in geographical space in the circulative process of information flow and people flow in this kind of the ＂self-relying＂ websites. At present, most of the small-medium outdoor sports websites still regard the local customers group as their main target, so the space concept of geographical distance meaning is still very significant in their virtual communities. This paper also confirms the influencing factors about decision concerned with the guiding function of information flow to people flow. The four factors can be considered to play important roles to the operation of club websites, like plan, capital, members and sponsors＂ media. Through study of the virtual-reality organization features from the angles of the users of websites, many issues of the development of human geography in information society can be found.