中文摘要：

遗产旅游地意象是遗产旅游中主体与客体互动的桥梁,具有重要研究价值。与现场环境中的旅游者不同,身处惯常环境中的潜在旅游者往往是在信息传播帮助下形成其旅游地意象,在此过程中,时空距离和文化认同发挥着非常重要的作用。以苏州园林为例开展遗产旅游地意象扩散的实证研究,旨在探索遗产旅游地意象扩散的基本规律,为遗产旅游地意象传播提供理论导向。研究根据近万个江苏省内样本数据,分析苏州园林旅游地意象扩散的空间格局,提出遗产旅游地意象圈层模式和引力模型,为当代信息技术与遗产旅游发展双重背景下的遗产保护、文化传承和市场开拓提供依据。

英文摘要：

The fundamental purpose of heritage protection is to inherit the spiritual heritage and human civiliza- tion. Therefore, heritage authenticity includes the protection of the original material and its cultural connota- tion and aesthetic meaning of the original truth. While in heritage protection, conservation of heritage destina- tion image authenticity is the historical mission of heritage tourism, which contributes a lot to the heritage per- petuation, to the civilization extension, and to the common development of heritage cause and traveling indus- try. Therefore, how to disseminate heritage tourism destination images have become the key in the study on heritage tourism destination images. Heritage tourism is a heritage and tourism ＂cross＂ product. Conflicts be- tween heritage and tourism values have long existed in heritage tourism, which breeds heritage management challenges and tourism development difficulties. Heritage tourism destination images, an interactive bridge be- tvc.een heritage tourists and heritage destination, have impoi＇tant theoretical and practical values. This article takes Suzhou Gardens （Humble Administrator＇s Garden and Lion Grove Gardon） as study cases to make a pro- found study on cultural heritage tourism destination images. It aims at exploring the diffusion process of cultur- al heritage tourism destination images, perfecting cultural heritage tourism destination image diffusion theories and providing new perceptions in its information dissemination. By taking the three-dimensioned coupling structure of tourist destination images theory as the basis in the fuU-text and by drawing on the theoretical ideas of modern information dissemination, a bridge is thus laid between the image evaluation and the dissemi- nation of tourism image. The the efficient image dissemination of cultural heritage tourism destination enables the actual users （i.e,, tourists or potential tourists） to reach the image information accurately, further to reduce image producing costs and improve