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中文摘要：
桂花是我国传统名花,有较高的观赏、经济与文化价值。桂林桂花旅游资源十分丰富,具有品种繁多、分布广泛、历史久远、景点众多等特征,但开发挖掘力度不够。桂林地理交通条件优越,旅游市场潜力巨大,具备良好的桂花旅游开发基础。现提出应采取加强景区景点建设、创新桂花旅游产品、开发桂花旅游商品、开展旅游节庆活动、加大旅游宣传促销、做强做大桂花产业等措施,以深化桂林桂花旅游资源开发利用。
英文摘要：
Osmanthus fragrans is one of the Chinese traditional famous flowers with high ornamental,economic and cultural values.The tourism resources of Osmanthus fragrans in Guilin are very abundant,which are characteristic of great varieties,extensive distribution,a long history,numerous scenic spots,yet insufficiently developed.The enormous potential tourism market and favorable location conditions in Guilin make it a basis to develop Osmanthus tourism.The main approaches to exploit tourism resources of Osmanthus fragrans are proposed,such as strengthening scenic area construction,innovating tourism products,exploiting tourism commodities,developing tourism festivals,enforcing tourism promotions and prospering Osmanthus industry.
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