当前我国企业面临的危机呈现复杂化与多样化的特点,财务信息披露质量问题导致基于财务指标的危机预警模型频频失准,而引入的非财务指标依赖于特定样本无法适应新危机的特性。为获取全面而客观的企业信息,提出基于自媒体中60家上市公司的相关评论,获取网民评论纵向数据流,通过情感分析处理形成网络舆情流指标,在此基础上结合财务指标,调节模型时间窗口宽度以连贯地动态反映企业财务状况,建立基于网络舆情的财务危机动态预警模型。实证表明:引入网络舆情指标的财务预警动态模型可获取最佳时间窗口宽度,预测效果显著优于仅包括财务指标的静态预警模型,具有更好的适应性。
Considering the fact that financial information disclosure quality of listed company cannot be guaran-teed, and non-financial indexes rely on specific samples, a financial warning index system based on online pub-lic opinion is established. In order to obtain full information of enterprises, 60 listed companies in self-media iscollected and sentiment analysis is applied to form the online public opinion index. Then, the financial dynamicwarning system is created by integrating the financial index and online public opinion index with the best lengthof time window. The empirical results show that the introduction of financial distress dynamic warning based ononline public opinion leads to the improved accuracy in the financial distress forecast and it is also more adapta-ble.