中文摘要：

以我国37所高校图书馆新浪官方微博为对象,分别从微博内容层面和用户层面对影响高校图书馆微博信息传播的主要因素进行定量分析,发现微博信息类型、展现形式、信息来源、粉丝数量、转发者类型均对微博信息传播具有显著影响。高校图书馆应切合用户实际需求发布博文,合理应用多种展现形式表达信息内容,发布原创性话题并紧密维系与用户间的社会网络关系,以此促进微博信息传播与利用,提高图书馆信息服务水平。

英文摘要：

Studying on 37 Chinese academic libraries＇ Sina micro-blogs, this paper makes a quantitative analysis of the main factors that impact micro-blog information dissemination from the perspectives of micro-blog＇s contents and users. The results show that information types, formats, information sources, number of followers and types of users who reposted have significant impacts on micro-blog information dissemination. It is suggested that academic libraries should post micro-blogs to meet users＇ actual needs, write micro-blogs in various forms, launch original topics and maintain the close social network relationships with their users to promote the dissemination and use of libraries＇ micro-blog and improve the information service level.