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社会资本对旅游者环境友好行为意愿的影响
  • ISSN号:1002-5006
  • 期刊名称:《旅游学刊》
  • 时间:0
  • 分类:F59[经济管理—旅游管理;经济管理—产业经济]
  • 作者机构:[1]浙江大学管理学院旅游管理系,浙江杭州310058
  • 相关基金:本研究受教育部人文社会科学研究青年基金项目(11YJCZH225)资助.
中文摘要:

基于旅游者环境友好行为的“利他主义”和“集体行动”属性,文章探讨了关系社会资本、集体社会资本、广义社会资本与旅游者环境友好行为意愿之间的理论关系.并以杭州西溪湿地为例,依据371位游客的抽样调查数据,实证检验了三个层面社会资本的核心要素(情感连带、群体规范、人际信任)对旅游者两层次环境友好行为意愿的影响。研究结果显示:(1)情感连带、群体规范对旅游者环境维护行为意愿、环境促进行为意愿均具有显著的正向影响;(2)人际信任对环境维护行为意愿具有显著的正向影响,对环境促进行为意愿的影响则不显著;(3)不同层面社会资本对环境友好行为意愿的影响强度具有差异性,集体社会资本下的群体规范对环境维护行为意愿的影响最强,而关系社会资本下的情感连带对环境促进行为意愿的影响最强。

英文摘要:

Sustainable tourists have attracted considerable attention from both scholars and practitioners in tourism. Unlike traditional tourists whose behaviors need to be "regulated" and "restrained", sustainable tourists spontaneously behave environmental-friendly during their visits, and even take proactive actions to contribute to destination' s environmental protection. Some scholars indicated that a relationship of "people-park symbiosis" exists between this kind of tourists and destinations. Tourists, thus, can be regarded as a form of "asset", rather than traditionally criticized "liability", for destination' s environmental protection. Fostering environment-friendly behavior of tourists was considered as the "best practice" in destination management for sustainable tourism. Therefore, investigating the driving forces of tourists' EFB has become a critical issue in sustainable tourism research. While considerable research has been directed toward the factors that may shape tourists' intention to exhibit EFB, most of them focused on individual-level variables. In the paper, we argue that tourists' EFB has the attributes of "altruism" and "collective action", thus a mere individual-level perspective could not provide an overall understanding of such behavior. Relational factors such as in- group norm, tourists' emotional tie with destinations and trust may also play significant roles in forming such behavior. Although previous research has directly or indirectly mentioned the altruistic and collective-action attributes of EFB and its relational facets, they scattered across different disciplines and were mostly not theory-based. To address this limitation, this paper applied the theoretical framework of social capital to integrate these scattered viewpoints, and further the discussion of tourists' EFB from a perspective of social interactions. Using the framework provided by Brounie, a theoretical model was developed to exam the influence of three variants of social ca

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期刊信息
  • 《旅游学刊》
  • 北大核心期刊(2014版)
  • 主管单位:北京市教育委员会
  • 主办单位:北京联合大学旅游学院
  • 主编:严旭阳
  • 地址:北京朝阳区北四环东路99号
  • 邮编:100101
  • 邮箱:lyxk@vip.sina.com
  • 电话:010-64900163
  • 国际标准刊号:ISSN:1002-5006
  • 国内统一刊号:ISSN:11-1120/K
  • 邮发代号:82-396
  • 获奖情况:
  • 首批国家社科基金资助期刊,中国最具国际影响力学术期刊(人文社科类),全国中文核心期刊,中国人文社会科学核心期刊,CSSCI来源期刊
  • 国内外数据库收录:
  • 英国农业与生物科学研究中心文摘,中国中国人文社科核心期刊,中国北大核心期刊(2004版),中国北大核心期刊(2008版),中国北大核心期刊(2014版),中国社科基金资助期刊,中国国家哲学社会科学学术期刊数据库,中国北大核心期刊(2000版)
  • 被引量:35605