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Customer Influence Value and Purchase Acceleration in New Product Diffusion
  • ISSN号：0732-2399
  • 期刊名称：Marketing Science
  • 时间：2012.4.4
  • 页码：236-256
  • 相关项目：供应链中断风险的控制、协调与优化研究
作者： Ho, Teck-Hua|Li, Shan|Park, So-Eun|Shen, Zuo-Jun Max|
同期刊论文项目
供应链中断风险的控制、协调与优化研究
期刊论文 16 会议论文 4
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