中文摘要：

Dairy enterprises have to cope with intense market pressure and survival pressure.In such complex and competitive market environment,it is of great realistic significance for studying the influence of strategy selection of dairy enterprises on their performance.Through selecting 115 dairy enterprises,empirical analysis was made,and multiple linear regression model and structural equation model were established with the aid of SPSS and Amos software.Comparative analysis was carried out for performance of different strategy selection.Results indicate that dairy enterprises selecting vertical strategies obtain the best performance,followed by horizontal strategy,and the worst is multiple strategy,and the strategy selection exerts positive and direct influence on performance of dairy enterprises.