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中文摘要：
动漫产业运作的关键在于完整产业链的构建。应结合我国市场特点和文化背景，从产品的创意开发、制作生产、发行播映，衍生产品的综合开发经营等环节出发，完善动漫产业链，整合动漫产业链的运营模式，建立起宏观与微观全方位结合的发展策略、合作机制和扩张模式。
英文摘要：
The key to the animation industry operation is the construction of a complete industrial chain. According to the Chinese market characteristics and cultural background, we should improve the animation industry chain, in- tegrate operation mode of the animation industry chain, and establish development strategy, cooperation mechanism and the expansion mode combined with the full range of macro and micro, based on products＇ creative development , production, distribution, broadcast, development and management of the derivative products and other sectors.
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