中文摘要：

在当前区域竞争的局限条件下，具有发展潜力的中部新兴城市面临产业内迁和需求内移的机遇．作为地域专属的无形资产，城市品牌建设对地方政府进行长期城市正面信息的发送有着显著的作用．

英文摘要：

Under Chinese regional competitive conditions, the rising cities in central China obtain the opportunities with which industries and demand move to the interior. As exclusive and intangible assets, the brand building of a city plays a very important role in sending positive city messages to local governments.