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规划视角的市场机遇发现超图模型
  • 期刊名称:系统工程
  • 时间:0
  • 页码:57-61
  • 语言:中文
  • 分类:F272[经济管理—企业管理;经济管理—国民经济]
  • 作者机构:[1]华中科技大学管理学院企业商务智能研究所,湖北武汉430074
  • 相关基金:国家自然基金资助项目(70671049);广西壮族自治区科学基金资助项目(桂科青0542033);湖北省高等学校人文社科重点研究基地现代管理研究中心资助项目
  • 相关项目:企业市场机遇发现支持技术与支持系统的研究
中文摘要:

从规划视角研究机遇发现,为机遇及其发现提供了形式化和语义化的理论基础。将机遇看作企业实现目标的一个步骤,而机遇发现是求解企业目标的可能发展路径。基于超图映射的数据模型设计具有面向对象的特性,便于对机遇发现相关的信息知识网络进行建模。基于超图运算的推理模型具有严格的图论基础,在保持运算封闭性中能够模拟机遇发现过程。本文以商业银行转型实例作为模型的简单应用,最后指出了模型改进的方向。

英文摘要:

Opportunity discovery is studied from the view of object-programming, aiming at providing a formalized and semantic theoretic basis for opportunity and its discovery. Opportunity is regarded as one of those steps through which an enterprise achieves its goals, and opportunity discovery is a likely development route which can help an enterprise to reach its predetermined goals. The data model design based on hypergraph has an object-oriented character, which is convenient for setting up models for information knowledge network with respect to opportunity discovery. The deducting model based on bypergraph operation is on the basis of graph theory strictly, so as to simulate the chance discovery process. We take the restructure of a commercial bank as an example to describe the simple application of the above model, and finally point out the future developing direction of this model is mentioned finally.

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