"创二代"是产业转型升级的未来,其创业幸福感直接反映了当下我国创业生态和环境的总体水平。以145位"创二代"为样本,探索了创业动机导向、创业环境感知对创业幸福感的影响,并检验了创业环境在创业动机影响创业幸福感过程中的调节作用。研究发现,创业者机会导向动机对创业幸福感存在显著的正向影响;盈利导向动机对创业幸福感存在显著负向影响,且政府环境感知在机会导向动机影响创业幸福感过程中具有显著的正向调节作用。
Second generation entrepreneurs are the future of the transition economy. This study focuses specially on 145 second generation entrepreneurs and explores the impact of entrepreneurial motivation orientation and entrepreneurial environment perception on entrepreneurial happiness. The study also tests the moderating effect of entrepreneurial environment perception on entrepreneurial motivation to entrepreneurial happiness. The empirical study gets several important results. Firstly opportunity-oriented motivation can positively influence entrepreneurial happiness. While profit-oriented motivation has a negative effect on entrepreneurial happiness. Secondly, perception of government environment has significant positive moderating effect on opportunity-oriented motivation to entrepreneurial happiness.