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中文摘要：
讨论了客户战略选择行为的主要内涵及其对供应链管理带来的影响.引入一个不确定环境下的2级供应链模型,分析了2种竞争环境下的收益分享契约,分别考虑供应商、零售商占据领导者地位时的决策情形,求得了协调供应链的最优决策,并实现供应链总利润的合理分配.最后,用算例对结论进行了说明.
英文摘要：
Main content of customers＇ strategic behavior was discussed,and the impacts on supply chain management brought by customers＇ strategic behavior were also analyzed.Then a two-echelon supply chain model was introduced,and the revenue-sharing contracts were discussed under two different competition environments.The supplier or the retailer is playing leadership status respectively under these two different competition environments.The optimal decisions were gained to coordinate the supply chain,and the arbitrary profit allocation was also obtained.At last,all our findings were illustrated by a numerical example.
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