大型购物中心成为研究现代都市女性身份与社会、空间关系的三棱镜。本文聚焦于"幼童母亲"这一群体,探究其身份认同与购物中心的相互建构过程。通过南京市虹悦城购物中心的研究发现,幼童母亲在购物中心内建立起了多种身份认同,并在身份认同驱使下形成多重实践。这一过程使得幼童母亲在购物空间中突破了传统的公共空间与私人空间的二元划分,借助私密空间的综合性和社会化实现了女性自我个性的释放,实现了社会性别空间的重新定义,同时也重新定义和建构了大型购物中心这一现代都市消费空间。
From the perspective of feminism, with concepts of place and identity, this paper focuses on women with young kids, who usually have great burden on raising kids and face with more difficulty on balance their multiple roles, to investigate the relationship between identities of women and their behaviors in shopping malls. Commodities and the processes of consumption can reflect and define the identities of consumers. Therefore, based on surveys and semi-structure interviews drawn at a shopping mall in Nanjing, we find that women with young kids have constructed multi-identities along with their shopping and other activities in the shopping mall. "Mother" is the most clear and dominant identity, and is represented as family and kidsoriented activities in shopping mall. "Woman as an individual" is also recognized in the shopping mall,which provides chances for women to find their own values through consumption, meeting friends and other private or social activities. Women with young kids try to adjust themselves to obtain much individual space and time and transcend their highly restricted daily lives. The identity as other family roles, such as the wife and daughter, has been weakened. Activities and feelings in the shopping mall reflect multiple identities, and the balance between different identities of women with young kids. Supported by the family- oriented and comprehensive consuming pattern, shopping malls reinforce the identities of "mother" and "woman as an individual", and help women with young kids get balance between family interests and their personal values.By establishing the private space based on family members, female shows confirmation to the public space and has redefined the traditional dual structure of the gender space within the shopping mall.