中文摘要：

游客感知价值与忠诚意向的关系研究一直是旅游业所关注的热点。根据旅游电子商务网站的经验数据,选取长沙市400名大学生为研究样本,从感知价值多维度与忠诚意向各个维度,通过实证分析用户感知价值与忠诚意向关系。研究表明,游客感知价值与忠诚意向呈正相关,其中便利、成本、体验、关联是影响游客忠诚意向的主要因素。

英文摘要：

The relationship between tourists＇ perceived value and loyalty intention has always been a hot topic of concern in tourism. This paper is based on the empirical data of tourism E-commerce website, select 400 college students in Changsha City as the research samples, and analyze the relationship between perceived value and loyalty intention by empirical analysis of perceptual value multidimensional and loyalty intentional each dimension. As is shown in the results, tourists＇ perceived value has positive correlation with loyalty intention, and convenience, cost, experience and relevance are the main factors influencing loyalty intention.