大学生创业对于缓解就业压力、推动经济发展起着十分重要的作用。选取1999-2015年国家相关部门出台的68项与大学生创业的相关政策,采取共词矩阵分析方法,借助Ucinet6.0软件,本研究对大学生创业政策的内容重点、政策类型等进行了系统分析。结果发现:中国大学生创业政策由29个主题词构成,主题词类型集中于供给型政策;政策更多的关注外部支持而缺少对内在创业意识和能力的培养;政策信息咨询等辅助类关键词相对缺乏。未来应从丰富需求类政策、集成整合创业各环节政策内容、发挥政策应有功效等方面对大学生创新政策进行完善。
University students starting business is very important to ease the employment pressure and promote economic developrtaent. Selecting 68 policies issued by the State departments during 1999-2015 as sample, using total word matrix analysis method with Ucinet6.0 software, this study systematically analyzed the main contents of university students" entrepreneurship policy, and policy types. The results showed that: university students" entrepreneurship policy were constituted by 29 keywords, and keyword type focused on supply-side policy; poticies pay more attention to the external support and are lack of cultivating internal entrepreneurial awareness and ability; policy information consulting and other auxiliary classes are insufficient. The government should enrich demand type policies, integrate various aspects of the policy in the whole entrepreneurship stage, and make policies play its intrinsic effect to improve university students" entrepreneurship policy.