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中文摘要：
体育文化创意产业属于文化创意产业的范畴，同时也是我国体育产业的重要组成部分之一。随着我国体育产业的加速发展和国家“十二五”规划对文化创意产业的大力扶持与指导，我国体育文化创意产业的发展也呈现出良好的态势，但目前许多制约因素阻碍其前进的步伐。本研究采用文献资料、逻辑分析和对比分析等方法，对我国体育文化创意产业的价值进行深入分析，进一步提出体育文化创意产业发展对策和措施，为促进我国体育文化创意产业的发展提供理论参考。
英文摘要：
Sports culture creative industry belongs to the category of culture originality industry, and is also one of the important components of the sport industry of China. With the accelerated development of sports industry of China and the ＂Twelfth Five-Year Plan＂ on the cultural and creative industry vigorously support and guidance, the sports culture creative industry development has shown a good trend. But, there are still many restricting fac- tors which restrict their progress. By using the methods of literature, logic analysis and comparative analysis methods, this paper analyzes the sports culture creative industry＇s value of China and put forwards the sports cul- tural and creative industries development countermeasure and measure, in order to provide academic reference to promote sports culture creative industry development of China.
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