中文摘要：

有限理性是比完全理性更符合社会经济实际情况的假说。论文在相关文献梳理的基础上，主要从决策者自身和决策环境两方面来考虑，采用定性分析的方法对影响个体决策者有限理性的四大因素——认知、心智成本、不确定性和信息成本进行系统研究，分析有限理性与这四个影响因素之间的复杂关系，并对影响因素之间的交互效应进行研究。

英文摘要：

Bounded rationality is more consistent with social and economic reality than complete rationality. Based on review of relevant literatures, this paper, by using a qualitative method, discussed four impact factors of bounded rationality of individual decision- maker： cognition, cost of intelligence, uncertainty and cost of information. The complex relations between bounded rationality and the four impact factors were analyzed, and then the interactive effect of the four impact factors was studied.