欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
基于市场导向与制度导向的不同维度，结合企业成长阶段理论，构建了绿色创业企业成长路径的分析框架。通过对两家太阳能光伏企业的成长过程进行分析发现，绿色创业企业在创立期倾向于选择制度导向，以渡过生存考验并获得初期快速发展的保障；在成长期，随着企业成长阶段的演进，绿色创业企业的成长重心逐步向市场导向转移；在成熟期，则倾向于实行市场导向，以适应市场环境并推动产业的发展。总体而言，市场导向是贯穿绿色创业企业成长路径的核心动力，制度导向则更多地为绿色创业企业成长提供保障和支撑。
英文摘要：
Based on the different dimensions of market orientation and institution orientation, and combining with business growth stage theory, this paper constructs an analysis framework of green entrepreneurial enterprise growth path. By analyzing two solar photovoltaic businesses growth process, this paper finds that in the founding stage green entrepreneurial enterprises need to implement institution orientation to obtain survival, but the market orientation should be appbled throughout the whole process. In the growth stage, institution orientation should be mainly applied so as to obtain faster growth, but at the same time, a transition to market orientation is necessary. In the maturity stage, market orientation needs to be implemented in order to adapt to market conditions.
同期刊论文项目
同项目期刊论文
期刊信息
位置：