中文摘要：

价格公平感知是消费者做出购买决策时的重要影响因素。由四个维度组成的参考体系为产品历史价格、不同地区该产品价格、竞争产品价格和产品成本估计等，基于该参考体系消费者价格公平感知的形成夏其对产品需求的影响。为产品定价提供新思路。

英文摘要：

The perception of price fairness is based on consumer＇ s consideration on product prices and other reference points.This paper discusses it in four aspects： past price, rite price of the same product in different cities or areas, competitor ＇ s price and cost and profit attribution. With these reference points, the paper researches on how perception develops and its impact on the demand of product. This will be a new method of pricing.