文章在构建艺术品评价指标体系的基础上,利用专家评分数据,通过信息熵确定各指标权重,首次运用未确知测度模型对艺术品进行综合等级评价,并将评价的结果转化为艺术品价格,得到一种新的艺术品定价方法.实证应用以2011年艺术品拍卖市场上齐白石的画作进行定价分析.实证结果表明模型将定性描述转化为定量测度,能够降低主观评价的随意性,为艺术品定价提供客观依据和参考.
At first, we establish the evaluation index system of artwork. Secondly, we use the expert ratingsdata and information entropy to determine the weights of index. It is the first use of the unascertainedmeasure to make comprehensive level evaluation of artwork. Thirdly, the comprehensive level is linked tothe prices of artwork, so we make a new artwork pricing method. At last, we use the model to analyzethe Qi Baishi paintings on the auction market in 2011, it turned out to be that the model can reduce thesubjective evaluation of randomness and provide the objective basis and reference for artwork prices bytransforming qualitative description into quantitative measurement.