中文摘要：

目的 从用户感知模态出发,构建内饰品质感性意象评价模型。方法 以情感设计为背景,提出了用户对汽车内饰的品质感是由直接知觉和认知意象共同构成;从感知觉特性出发,通过30名用户对6个汽车内饰皮质纹理样本质感的评价进行情感语义量化,形成皮质纹理意象感知尺度。结果 从触觉单模态感知和视触觉双模态感知的角度,验证了用户不同感觉模态下对汽车内饰皮质纹理情感的感知差异。结论 基于汽车内饰品质的情感设计,其核心在于对用户感知与情感之间客观联系的挖掘,以材料工艺所表现的产品造型感知质量成为内饰设计的必然趋势。

英文摘要：

Based on the model of the user＇s perception, it aims to construct the evaluation model of perceptual imagery of automobile interior quality. Based on the emotional design, it puts forward that the user＇s perception of automotive interior quality is consisted of perception and cognitive imagery. According to the perceptual characteristics, through the evaluation of 30 users on the texture of 6 automotive interior leather texture samples, it makes an emotional semantic quantification, forming a perceptual scale of imagery of leather texture. From the point of single modality of tactile and modality of tactile and vision, the perceptual difference of the user＇s different feeling modes in automotive interior leather texture（emotion） has been verified. Emotion design based on the automobile interior quality, its core lies in the exploring of objective connection between the user＇s perception and emotion, the perceived quality of product modeling by material technology has become the inevitable trends of automobile interior design.