采用自发的目标导向行为理论,探讨个体信息技术使用习惯形成的影响因素。认为个体对信息技术的满意程度、感知的愉悦程度和使用的经验都会促使使用习惯的形成;而感觉愉悦程度也会影响个体对信息技术的满意程度。
Based on the theory of automatic goal - directed behavior, this research focuses on one perspective of organizational information technology routinization : individual information technology automatic usage. This paper argues that individual satisfaction, perceived degree of enjoyment and users'xperience can positively influence the automatic usage. And perceived enjoyment has a positive effect on the individual satisfaction. These findings not only contribute to the deep exploration of the information system diffusion research, but also have some practical implications to information technology implementation in organizations.