针对信息与信息分析方法可获得性日益提高的发展趋势,本文提出了基于多源信息与多元方法的产业竞争情报分析范式。该分析范式在信息收集与情报分析间建立起一种有效的关联,从而保证了产业竞争情报分析的科学性、可靠性和灵活性。“多源信息”与“多元方法”既可保证产业竞争情报分析的全面性,而且通过信息源以及不同方法分析结果间的交叉验证,还可进一步提高情报产品的有效性。在风能领域的实证结果证实了该产业竞争情报分析范式的有效性。
In the context of increasing availability of information and analysis methods, Multi-Source and MultiMethod (MSMM) Paradigm for Industrial Competitive Intelligence analysis is proposed. MSMM establishes a valid relation between information collecting and analysis, which makes the analysis scientific, reliable and flexible. Not only is the comprehensiveness of analysis guaranteed by multi-sources and multi-methods, the validity of intelligence product is improved by cross check among different information sources and analysis results. The validity of MSMM paradigm for industrial competitive intelligence analysis is confirmed by empirical study in wind energy industry.