基于智慧旅游视角对福建省乡村旅游发展现状进行分析,发现其在旅游配套设施、管理、营销与服务上缺乏智慧引领,从基础保障体系构建、智慧管理、智慧营销和智慧服务四方面提出福建省“乡村智慧旅游”架构及创新发展策略,以期对福建乃至全国的乡村旅游转型发展提供借鉴.
Based on the perspective of smart tourism, this paper analyzed the condition of Fujian rural tourism, then pointed out the lack of smart concept guidance in tourism infrastructure, management, marketing and service. In order to provide a reference for the transformation of rural tourism of Fujian even the whole country, this paper put forward the construction and innovation strategies of Fujian rural smart tourism from the smart tourism infrastructure assurance system, smart management, smart marketing and smart service.