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中文摘要：
丽江旅游开发30年呈现表象的商业化与内在的文化自觉两条线索.基于访谈样本,认为丽江古城独特的地方智慧是吸引游客的主要原因,这使其呈现世界休闲古都的文化意象.最后进行两点学术讨论：（1）丽江古城遗产保护,应该兼顾物质文化遗产和非物质文化遗产.（2）丽江古城作为茶马古道的重镇,其未来的发展不应该摒弃纳西族文化、马帮文化、人-水-城-大环境四合一的中庸文化等特质,高品质的深度旅游和文化传承才是符合世界遗产旅游的潮流和可持续的.
英文摘要：
The 30 years development of Lijiang tourism presents two clues, including the commercialization of representation and intrinsic cultural consciousness. Based on the interview sample, the primary reason of attracting tourists is considered to be the specific local wisdom in Lijiang. Which makes it present the cultural intention of global leisure ancient capital. Two academic issues are discussed in the end： （ 1 ） The heritage protection of the old town of Lijiang City should consist of both material cultural heritage and intangible cultural heritage. （2） As a key town on the ancient horse and tea road, the old town of Lijiang City should not abandon the caravan Na - xi culture and four - in - one （ human - water - city - environment） culture of the doctrine of the mean, and other characteristics in its future development. The depth of the high quality tourism and cultural heritage is in line with the tide of world heritage tourism and sustainable.
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