本文在对现有研究进行梳理的基础上,分析了顾客智力资本的特点;阐述了新产品开发中顾客智力资本的作用;提出了顾客智力资本的管理策略。
On the basis of the existing research, this research analyzes the features of customer technical, elabo- rates the role of custome intellectual captial in new product development,puts forward the management strategy of customer intellectual captial management.