“一带一路”战略为沿线国家和地区带来巨大红利,也对我国跨境电商发展显示出极大的正效应。从短期看,可以将跨境电商发展水平提升50%以上,从长期看,则可以提升60%以上。因此,应充分利用“一带一路”战略实施过程中出台的相关优惠政策,尤其是沿线各省市区应充分利用自身优势,明确本区域产品在“一带一路”区域的市场份额和潜在空间,因地制宜,加速发展跨境电商,将理论利好转化为现实利益;以跨境电商为着力点缩小区域差距,实现区域间均衡发展;强化以个性化和多样化需求为主导的消费理念,为“一带一路”区域的消费者提供低成本的消费倍增平台;积极推进“一带一路”区域多式联运同步发展,实现各种运输方式的高效对接,消除物流和法律瓶颈,推动跨境电商质和量齐头并进。
The Belt and Road Initiative brought countries and regions along the Belt and Road with significant benefits;it also impose enormous positive effects on the development of China’s cross- border e- commerce. In the short- term,it can improve the development level of China’s cross-border e-commerce by 50%;and in the long-term,the percentage of that will be above 60%. So we should,first,take advantage of related preferential policies introduced in the implementation process of the Belt and Road Initiative,especially the advantages of the related provinces,cities and regions themselves,clarify the market share and potential development space of the regional production,accelerate the development of cross-border e-commerce,and transfer the theoretical benefits into realistic ones;second,we should narrow the gap among different regions,and realize thebalanced development;third,we should strengthen consumption idea taking individualization and diversified demand as thedrivers,and provide consumers in related regions with low- cost platform;and fourth,we should promote the synchronous development of multimodal transportation in these regions,realize the effective linkage among different transportation models,eliminate the logistic and legal bottleneck,and promote the development of cross-border e-commerce in terms of both quality and quantity.