中文摘要：

基于图式理论,从认知视角逻辑推演初创企业嵌入利益相关者网络的动态历程。研究表明,初创企业和利益相关者在启动、培育和融合阶段中分别根据初始图式积极互动,利用可获得信息不断更新最初图式和构建新图式,新图式进而驱动双方调适,实现对利益相关者网络的嵌入。启动阶段,按照初始自我图式形成的自我心理定位做出行为反应,互动形成新的自我图式和个人图式,驱动自我调适机制,实现认知嵌入;培育阶段,根据构建的个人图式形成对偶心理定位,经历行为互动后更新个人图式和构建情境图式,驱动对偶调适机制,实现关系嵌入;融合阶段,根据构建的情境图式形成情境心理定位,经历行为互动后更新情境图式,驱动情境调适机制,促进结构嵌入。

英文摘要：

It is deduced that a start-up firm is embedded in its stakeholders network based on Schema Theory.The results are as follows.A start-up firm and its stakeholders will interact in relationship starting,cultivating and integrating according to their initial schemas,and update their original schemas and build new schemas based on available information.Furthermore,those new schemas drive them to make necessary adjustments to get embedded in stakeholders network.At the beginning,they make responsive behavior according to those self-positioning formed by their self-schemas.Meanwhile,new self-schemas are also formulated as a result from the interaction.Furthermore,a self-adjustment mechanism is implemented initiatively,and then promotes to achieve the cognitive embeddedness in stakeholders network.In the cultivating stage,they form their dyad psychological orientation based on their person-schemas.Their person-schemas are updated after their interaction,and then drive them to implement the dyad adjustment mechanisms,which can promote the relational embeddedness in stakeholders network.In the integrating stage,they shape their psychological contextual positioning according to their context schema resulted from the cultivating stage.The context schemes are updated after their interaction,and then actuate the adjustment mechanism of strategic alliance,which promotes the structural embeddedness in stakeholders network.